B2B Growth
Solutions
Nathaniel Houghton
Triggers, targeting & messaging
B2B marketing across channels requires a trigger, a target, and a message. I specialize in discovering data signals to know when to reach out (the trigger), identifying the right buyer (the target), and matching the right value proposition (the message) to drive demand.
Deliverables include: Actionable targeting & messaging copy for every channel.
Pipeline Architecture
As sales organizations scale, lead classification and rule sets start to complement founder hustle. I work with companies to construct durable pipeline structures for early-stage companies to manage demand as top-of-funnel activities ramp across channels and strategies.
Deliverables include: Rule set & pipeline process to carry leads from all sources through the sales funnel.
Growth Blueprint
Growing companies need to “move fast and break things” to build momentum, but it’s easy to forget to stop and see what actually works based on market feedback. I help interpret the data and then build a plan to accelerate revenue and keep monitoring feedback over time.
Deliverables include: Complete audit of existing growth efforts.